Bobby's Story

Bobby Colleran was a bright, loving, and energetic six-year-old boy from Liverpool. He was full of life, with a huge smile and a kind heart that made him loved by all who knew him. Bobby had a passion for playing football, spending time with his family, and making people laugh.

On October 24, 2014, while walking home from school, Bobby was tragically killed in a road accident on Leyfield Road, West Derby. His devastating loss left a hole in the hearts of his family, friends, and community, but it also ignited a movement to make the roads safer for all children.

From this tragedy, The Bobby Colleran Trust was created in his memory. His family, determined that no other child should suffer such a fate, launched the "Slow Down for Bobby" campaign. This movement has since led to the introduction of Bobby Zones outside schools, enforcing safer speed limits and educating communities about road safety.

Bobby’s legacy lives on, not only through road safety awareness but also through Bobby’s Base, a unique center providing vital mental health and bereavement support to children and families. His story is one of heartbreak, but also of hope—ensuring that his name continues to protect, inspire, and bring positive change to the lives of children across the UK.

💙 Bobby’s name will always stand for safety, love, and protection.

Together we can make a difference

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