Road safety awareness
At The Bobby Colleran Trust, we are committed to making roads safer for children. Bobby’s tragic passing in 2014 highlighted the urgent need for greater awareness, education, and action to prevent accidents near schools. Through our Road Safety Awareness initiatives, we work tirelessly to protect young lives and create a culture of safer driving.
Key activities
Here's how we make a difference.
School assemblies
We deliver engaging school assemblies across Liverpool city region, directly educating thousands of children on road safety. Sessions include interactive presentations and discussions about the dangers of speeding and the importance of road awareness.
Road safety educational books
In addition to our assemblies, we have four children's educational books to purchase. Our books learn children and family's basic road safety and awareness in a fun, interactive way with Super Bob, with lots of fun activities for you to complete.
Bobby Zones
Bobby Zones are designated areas around schools aimed at enhancing road safety for children. Established in memory of six-year-old Bobby Colleran, who tragically lost his life in a road accident near his school in Liverpool in 2014, these zones are part of the initiatives by The Bobby Colleran Trust to prevent such incidents.
Community action and advocacy
We collaborate with local councils, police, and government bodies to push for policy changes that improve road safety. Through petitions, public awareness campaigns, and community involvement, we empower people to demand safer roads for children.
Our work has already helped reduce speeding and prevent accidents, but we won’t stop until every child can walk to and from school safely.
Slow Down for Bobby Impact
Slow Down for Bobby was our founding initiative, launched in 2014 following the tragic death of Bobby Colleran in a road traffic accident near his school. This campaign focuses on raising awareness and advocating for safer road conditions, particularly around schools.
The pinnacle of our campaign's success was the enforcement of 20mph speed limits around schools.
Each year on average we deliver
Schools Visited
Delivered over 1,000 school assemblies and workshops
Children Educated
Children engaged through assemblies and workshops
Free Hi-Vis Vests
Hi-vis vests to schools across the Liverpool City Region
Road Safety Packs
Hand-delivered road safety packs to all schools in Merseyside
Feedback
We would like to say a big thank you to Jess for her fantastic support in helping make our school roads safer. Our experience was positive from start to finish and the Bobby Colleran Trust truly goes above and beyond to support schools.
The children learned a great deal from the Road Safety Programme and thoroughly enjoyed taking part in Bobby Blue Day to raise awareness of road safety. Our school councillors have now taken on the role of Road Safety Ambassadors and recently led an educational assembly to teach the school community about the importance of this issue.
Communication from the Bobby Colleran Trust was excellent. They quickly arranged for signage to be installed to help improve the safety of our roads.
Once again, thank you for your amazing work and continued dedication.
"The Bobby Colleran Trust has been outstanding in supporting our school with road safety. Their engaging programme, clear communication, and genuine commitment made a real difference. Our pupils learned valuable lessons, and our community feels safer."
This was a fantastic assembly for KS1 children on the importance of road safety and I would highly recommend this assembly to other schools.
I look forward to continuing to work with the The Bobby Colleran Trust in the future.
Thank you to our visitors from Slow Down for Bobby group for coming in and giving us a special assembly on Road Safety. There were some very important messages to help our children stay safe!
A special assembly this morning for Reception and KS1 highlighting the importance of Road Safety.
Together we can make a difference
Your support helps save lives, create safer roads, and provide vital support for children.
Join us in making a real difference today.
